Many businesses were established before the technological era and are still running a successful company without the additions that the technological age brought us.
Online marketing is still a foreign idea to many small to medium business owners and others simply feel it is too complicated.
Today we’ll look at probably the most important aspect of online marketing – websites – and why it has become crucial for your business to have one.
The first reason for your business to have a website is the fact that your competitors have already positioned themselves online. And no, “everyone else is doing it” is not a reason to do something, yet it is important to note that the reason why most businesses are online today is because that is where everyone is looking nowadays.
The fact that some other company is getting business that you could be getting should be a great motivator.
When you look at all the different information you can place on a website, it’s probable that the same information is repeated by your staff to customers on a daily basis. Imagine what your staff could be doing if they weren’t busy on the phone to inform customers of trading hours, locations, products on offer and their price or whether your stock a specific item.
The time you save could mean more to you than you think. It also means that your customers have unlimited access to your information without you having to put in the time for it.
You might think your business does not have an online presence, but with social networking expanding on a daily basis, there is a fantastic chance that your business has been discussed and reviewed somewhere online.
It might be an unfortunate truth, but a customer who may have had a bad experience at your business is more likely to rant about it online than he is to approach you. Being online gives you the chance to defend yourself or make sure you address the customer’s bad experience.
The internet has taken over in so many different areas of our lives. It has redefined how we do things and makes an impact on everyday decisions like where to eat or which shop to visit.
Having a website ensures that your business can be located and that the customers from the store not far from yours, may become your customers.
Written by: Marleen Theunissen
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