Marketing your business is one of the most crucial aspects to being successful in any industry. Sure, word of mouth and reputation account for a significant percentage of your traffic, but expert marketing is something that will not only help you grow these aspects of your business, but also expose you to new opportunities and customer bases. Here are a few ways that you can market yourself and gain exposure quickly and easily, without having to implement grand marketing strategies or bringing in outside help:
1. Newspaper Ad Space – Placing an advert in your local newspaper may seem like an outdated method, and in some ways it is. However, there is still a significant number of people around the country that not only read newspapers on a daily basis, but also tend to rely on them for their classified browsing. There are also more methods of advertising at your disposal now than ever before, such as classifieds, full or half page, online, and syndication (which allows you to run the same advert in multiple news publications from the same publishing house.
2. Guerilla Advertising – You see this everywhere you go. On street poles, stop signs, trees, fences, walls and public notice boards. All you need to do is to print flyers and stickers, then send your team out to various areas based on your target audience, and let them cover the town with your brand.
3. Canvasing – In the same vein as the method mentioned above, canvasing some suburban areas and populated spaces may yield significant results. It’s as simple as going from house to house and slipping your flier into a postbox or under a windshield wiper. It is then completely up to the targeted individual whether or not they want to pay any attention to it. This also means that your advert is not being shoved in their face, and they have the option to refer to you business at any time they want.
4. Social Media and E-Mail – One of the most salient principles of social media and online technology as a whole is the simplicity and broad reach of the exposure you get. Considering the number of people that participate in social media networks such as Facebook, Twitter and Pinterest, advertising your company and brand in this way will expose you to many more people than any other method, if done correctly. Build client database from your social profiles, and allow them to opt in to e-mail notifications through your website, and you will quickly build your brand.
Written by Wesley Geyer (Creative Writer - ATKA Online)
